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Google and local visibility

How often should I post on my Google Business Profile?

The short answer

Aim for at least weekly. Regular Google posts signal that your business is active, which helps your profile's visibility, and they give Google and AI fresh, keyword-relevant content about your services. Consistency matters more than volume: a steady weekly rhythm beats an occasional burst followed by months of silence.

Posts, photos, and answered questions all signal an active, trustworthy profile. It is ongoing work, which is why many owners have it handled for them. See what we run on your profile.

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