Guides

How local businesses get found by AI.

Plain-English guides to Answer Engine Optimization — how AI decides who to recommend, and what actually makes it name your business.

AEO basics5 min

What is Answer Engine Optimization (AEO)?

A plain-English definition of AEO, how it differs from SEO, and what it means for a local service business in 2026.

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AI search6 min

How does AI decide which local business to recommend?

A plain-English breakdown of the signals AI assistants use to choose which plumber, dentist, or HVAC company to name when a nearby customer asks for a recommendation.

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How-to7 min

How to Get Your Business Recommended by ChatGPT

A practical, honest playbook for local service businesses that want to be the name ChatGPT suggests when nearby customers ask for help.

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AEO basics6 min

AEO vs SEO: What Local Businesses Need to Know

The plain-English difference between ranking on Google and being the answer AI engines recommend — and why a local plumber, dentist, or roofer now needs both.

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Technical6 min

What is llms.txt, and does your business need one?

A plain-English look at the llms.txt proposal, what it actually does today, and where a local service business should focus instead.

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How-to7 min

How to Show Up in Google AI Overviews as a Local Business

A practical, honest playbook for getting your HVAC, plumbing, dental, or other local service business cited when Google answers questions with AI.

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AI search6 min

Why Your Business Isn't Showing Up in AI Search

The most common reasons AI engines skip your local business when nearby customers ask who to hire — and how to diagnose each one.

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Technical7 min

Local Business Schema: The Structured Data AI Engines Read

A plain-English guide to the LocalBusiness structured data that helps AI engines understand and recommend your service business.

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