AI and your business
How do I track AI visibility across platforms?
By the RankNext team · Updated July 2026
The short answer
Run the same fixed prompt set against each engine you care about (ChatGPT, Gemini, Perplexity, Google AI Mode) on a set schedule, and log every result in one table with an engine column. Track whether you were mentioned, cited, or recommended per engine. The spread between engines, not any single score, is the real insight.
Build one fixed list of 15 to 25 questions your customers actually ask, then run every prompt in each engine on the same day each month. Log results in a single table with columns for engine, prompt, whether you appeared, and who did instead. Our guide to measuring AI visibility covers how to build and score that prompt set.
The cross-platform payoff is the spread. If you show up in Perplexity but never in Gemini, that gap points at each engine's preferred signals: Perplexity tends to lean on citable web pages, while Gemini draws more from Google Business Profile and Maps data. Our breakdown of which AI engines matter for local businesses maps those signal differences engine by engine.
Resist buying tracking software before you have run this loop by hand for a couple of months. Cross-platform tracking is a spreadsheet discipline before it is a software category: fixed prompts, a fixed schedule, honest logging. A tool can automate the checks later, but it cannot fix a prompt set that never matched what your customers ask.
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