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Google and local visibility
What is the Google map pack?
The short answer
The map pack (or local pack) is the box of three local businesses with a map that Google shows for local searches like plumber near me. It sits above the regular blue links and drives a large share of local clicks and calls. Ranking in it depends on your Google Business Profile, reviews, proximity, and relevance.
Being in the map pack is one of the highest-value positions in local search, and the same signals increasingly feed AI answers. The difference between the map pack and organic results is worth understanding.
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