Free tool
Google Business Profile Audit
Your Google Business Profile is one of the biggest factors in whether you show up in the map pack and in AI answers. Answer a few questions and we'll score it and show you the highest-impact fixes, in order.
Profile basics
Is your Google Business Profile claimed and verified?
Do your name, phone, and website exactly match your website?
Are your hours set and kept current, including holidays?
Is your description specific to what you do and where?
Categories & services
Is your primary category the single most accurate one?
Have you listed your services with short descriptions?
Is your service area (the cities you cover) set correctly?
Reviews
How many Google reviews do you have?
Do you respond to your reviews?
Have you received a review in the last 30 days?
Photos & posts
Do you have 10+ recent, real photos (logo, cover, team, work)?
Do you publish Google Posts (offers, updates)?
Engagement
Have you added and answered common questions in the Q&A?
Is messaging or a booking/quote link enabled?
Your GBP score appears here
Answer the questions and we’ll score your Google Business Profile and list the highest-impact fixes.
A guided self-audit, answer honestly. Nothing is stored.
What this Google Business Profile audit checks
This free Google Business Profile audit scores your profile against the factors that actually move local ranking and AI visibility: your categories, reviews, photos, services, hours, description, and consistency. You answer a few questions and get a prioritized list of the highest-impact fixes.
It is a self-check, not a login-required scan, so you can run it in a minute and act on it today.
Why your Google Business Profile decides the map pack and AI answers
For a local business, your Google Business Profile is the single highest-leverage asset you control. It feeds the local map pack, where most local clicks and calls happen, and it is one of the strongest sources AI engines read when deciding who to recommend.
Most businesses leave easy points on the table: the wrong primary category, thin services, stale photos, or inconsistent information. Fixing those is often the fastest visibility win available.
What to fix first
Start with your primary category and the accuracy of your name, address, phone, and hours, the foundation everything else sits on. Then build a steady review habit and keep photos and posts fresh.
Want it set up and run for you instead? See our done-for-you Google Business Profile management, or read the full optimization checklist in the related guide below.
Frequently asked questions
What is a Google Business Profile audit?
A review of your profile against the factors that drive local ranking and AI recommendations: categories, reviews, photos, services, hours, and consistency, so you know exactly what to fix and in what order.
How often should I audit my Google Business Profile?
A quick check every quarter is sensible, plus any time your hours, services, or service area change. Reviews and competitors move, so a profile that ranked last year can slip.
Does my Google Business Profile affect AI search?
Yes. The same complete, accurate, active profile that drives the map pack is one of the strongest signals AI engines read when they decide which local business to recommend.
Is this audit free?
Yes, completely free and no signup. You answer a few questions about your profile and get a scored, prioritized fix list you can act on right away.
Want this handled for you, every month?
We build your site and get you named by Google AI and ChatGPT, proven with evidence. Start with a free check.