Free tool
LocalBusiness Schema Markup Generator
Structured data tells Google and AI engines exactly who you are, what you do, and where you serve. Fill in your details and paste the generated JSON-LD into your homepage.
Paste this into the <head> of your homepage. It tells Google and AI engines exactly who and where you are.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HVACBusiness",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"addressCountry": "US"
}
}
</script>
What this schema markup generator does
This free schema markup generator builds LocalBusiness JSON-LD, the structured data format Google recommends, from a simple form. You fill in your business name, address, phone, hours, services, and service area, and it outputs clean, valid code you paste into your site. No coding, no signup.
It is built for local service businesses specifically, so the output uses the LocalBusiness schema type that maps directly to how customers and AI engines describe you.
Why LocalBusiness schema matters for SEO and AI
Schema markup is how you tell a machine, in its own language, exactly who you are, what you do, and where you serve. Search engines use it to understand your business and show rich results; AI engines like ChatGPT and Google AI read it to decide whether they can confidently recommend you.
Without it, an engine has to guess from your page text. With clean LocalBusiness schema, your name, location, hours, and services are unambiguous, which is one of the foundations of showing up in the map pack and in AI answers.
How to add the JSON-LD to your site
Copy the generated code and paste it inside a script tag in the head or body of your homepage. Most site builders have a way to add custom code or an embed block; in WordPress, a header-scripts plugin or your theme's custom-code area works.
Once it is live, validate it with Google's Rich Results Test to confirm it is read correctly, and update it whenever your hours, services, or service area change.
Frequently asked questions
What is schema markup?
Schema markup is structured data, written in a standard vocabulary from schema.org, that you add to your site so search engines and AI can read your business details precisely instead of guessing from your text. For local businesses, the LocalBusiness type matters most.
Where do I paste the JSON-LD?
Inside a script tag with type 'application/ld+json' in the head or body of your homepage. Adding it once on the homepage is the standard approach for a single-location local business.
Does schema markup help with AI search?
Yes. AI engines like ChatGPT and Google AI read structured data to confirm who and where you are, which makes them more confident recommending you. It is one of the cleanest signals you can give them.
Is LocalBusiness schema enough, or do I need more types?
For most local service businesses, accurate LocalBusiness schema on the homepage is the high-value starting point. You can add Service, FAQPage, or Review schema later, but get the LocalBusiness foundation right first.
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