The $3,500 build, for commercial kitchen and refrigeration repair businesses
The website built for managers when the walk-in dies.
A custom site with 40+ pages built around how restaurant and grocery managers actually search: walk-in cooler repair open now, Hoshizaki ice machine service, commercial freezer down, with chat, booking, reviews, and instant callback wired in from day one. $3,500 once, and the domain, design, content, and code are yours outright, no subscription required.
One-time payment · no subscription required · you own everything at launch
A thawing walk-in does not wait for word of mouth.
When a walk-in quits on a Saturday night, the kitchen manager standing in front of thousands of dollars of thawing product does not flip through a vendor binder. They pull out a phone and search walk-in cooler repair open now, or ask ChatGPT who fixes commercial freezers tonight in their city, and they call whoever shows up with a straight answer. If your shop is not in that result, you were never in the running, no matter how good your techs are.
Most repair shop sites in this trade are a logo, a list of brands, and a phone number. They do not say whether you answer after hours, how fast a truck can reach a downtown kitchen, whether you work on Hoshizaki or True or Manitowoc, or what a service call typically runs. So the manager with a warm case cannot tell you apart from the outfit that stopped answering nights, and search and AI engines have nothing to quote when someone asks who services ice machines nearby.
In this trade the emergency call is the audition. The company that picks up at 9pm and gets a compressor running does not just bill that call; it usually gets asked about a maintenance contract next, and a contract from a six-store grocery operator tends to cover all six. The shops winning those relationships are not better technicians than you. They are simply the ones a panicked manager could find, and the lane is wide open because almost nobody in commercial refrigeration has built for it.
What your 40+ pages would be
A page for every service you run
Walk-in cooler and freezer repair, ice machine service, commercial oven, fryer and hood repair, reach-in and display case work, and preventive maintenance contracts each get their own page. When a manager searches the exact problem, they land on the exact answer, including the brands you service, from Hoshizaki and Manitowoc to True and Traulsen.
A page for every town your trucks reach
You cover a wide radius, but your current site probably names one city. We build a page for every town on your service map, so when the grocery manager two counties over searches commercial freezer repair, there's a page that names their town and their response window, not a shop that looks an hour too far away to bother calling.
The cost and what-is-wrong questions, answered
How much does walk-in cooler repair cost. Why is my walk-in running but not holding temp. What does an ice machine maintenance contract run. Repair or replace a fifteen-year-old compressor. Managers ask these before they call, increasingly to AI assistants, and pages that answer plainly are the ones engines can read and cite.
Emergency pages for the nights that pay for everything
Dedicated pages for walk-in down with stocked inventory, ice machine failure on a summer weekend, and equipment temps flagged by a health inspector. These searches get typed in a panic at 9pm, so the pages lead with response, not company history: who answers, how dispatch works, and what to do with the product while the truck rolls.
Proof pages a B2B buyer actually checks
Restaurant and grocery managers vet vendors before handing over a kitchen. We build the trust layer: EPA-certified technicians, documented response times, the kinds of accounts you already service, and a maintenance contract page written for the multi-location operator deciding whether to hand you every store they run.
Built to catch the 9pm call, not just look good at noon.
In commercial refrigeration the first outfit that responds is usually the one a manager sticks with, because someone watching product warm up will not leave a voicemail and wait politely. Instant callback matters most here: when someone on your site requests a call, the widget rings your phone within seconds and connects you, so a Saturday-night emergency has a real chance of becoming your job instead of the next listing's. In this trade a missed call is often a maintenance contract that started with someone else.
After-hours chat backs that up, collecting what a dispatcher would: equipment type, brand, what the temp is doing, the address, then booking the visit or triggering the callback. Online scheduling handles the planned side, maintenance visits and quote requests, and the reviews engine turns finished calls into public proof. One honesty rule: the site only says 24/7 if you truly answer at 3am. We write to the coverage you actually run.
The math on a $3,500 build, and the contracts are the real story.
A commercial refrigeration service call commonly lands around $900 once parts and labor hit the invoice. If your average is in that range, the $3,500 build is covered after four jobs. And per-call math undersells this trade, because the ticket is not the prize: one emergency handled well for the right restaurant group or grocery operator often becomes a preventive maintenance contract, and a contract across five locations changes your year, not your week.
The contrast with paid ads is simple. Clicks on commercial refrigeration terms are expensive, and they stop the instant spending stops, while pages you own keep answering searches next month and next summer at no added cost. The honest part: new pages typically need two to four months to earn their place in results, so treat this as infrastructure built ahead of ice machine season, not a switch you flip the week a walk-in fails.
Straight answers.
What does the $3,500 actually cover, and is there a monthly fee after?
Everything: the custom design, all 40+ pages written for your real services and towns, from walk-in cooler and freezer repair to ice machine service, hood and fryer work, and the Hoshizaki, True, and Manitowoc brands you service, the chat, booking, reviews, and instant callback tools configured, the technical search groundwork done at launch, and the handover of your domain, content, and code. There is no required subscription; the site keeps working if we never speak again. We do offer an ongoing plan for shops that want the visibility work run for them month to month, but it is optional and the build does not depend on it.
We have had the same domain since 2008 and it is basically an online business card. Do we lose it?
No, we build on it. A domain your refrigeration shop has run since 2008 is an asset, not a liability, so we keep it, carry over the brand list and any service pages that still earn their place, and redirect the old business-card pages properly so nothing you have built up gets thrown away. If you have no site at all, we register the domain in your name from day one. Either way it is titled to you, not to us, which is not how every outfit building for repair shops operates.
How long before restaurant and grocery managers actually find the site?
Honestly: new pages typically need two to four months to earn their place in search results, and competitive metro terms can take longer. Emergency and brand-specific pages sometimes move sooner because so few refrigeration shops have built them, but nobody can promise a timeline, and anyone who does is guessing. The practical read: start now so the site is established before the summer ice machine surge, because building it the week your busy season hits is already late.
Our business was built on relationships. Do restaurant managers really pick a repair company from a search?
Your existing accounts came from relationships and will keep coming that way. But there are moments relationships cannot cover: a new kitchen manager who inherited no vendor list, a group opening a location in a market where nobody knows you, and any manager whose current vendor stopped answering after hours. Those buyers search, or ask an AI assistant, and they call whoever answers clearly. The site does not replace your reputation; it is how a stranger with a down walk-in finds it.
One build. Yours forever.
Custom design for your commercial kitchen and refrigeration repair business, 40+ pages built for how your customers search, and the infrastructure to catch every call.
One-time payment · kickoff this week · launched in about four weeks