The $3,500 build, for excavation and drainage businesses
Be the Answer to "Water in My Yard"
We design and build a 40+ page website that is built to translate what homeowners actually type, water in the yard, french drain cost, regrading, into calls for your excavation and drainage business, with chat, booking, reviews, and instant callback built in. It costs $3,500 one time, and at launch you own all of it: the site, the domain, every page, no subscription required.
One-time payment · no subscription required · you own everything at launch
Your Next Customer Has a Flooded Yard, Not the Word 'Excavation'
A homeowner staring at a flooded backyard does not think "I need an excavation contractor." They type "water pooling in yard who to call" into Google, or ask ChatGPT what to do about a soggy lawn. Nobody can buy a spot in those answers; engines read the pages that exist, and a site with real answers gives them something to cite. If your online presence is a truck photo and a phone number, you are not in that conversation at all.
Most excavation sites list "excavation, grading, hauling" beside equipment photos and stop there. Nothing about what a french drain commonly costs, whether you fix a yard that slopes toward the house, or who replaces a crushed driveway culvert. The homeowner cannot map their standing water to your machine list, so they keep scrolling until somebody else explains it in their words.
The contractor whose site explains regrading, culvert replacement, and what standing water after a storm actually means tends to be the one the panicked caller phones. It compounds, too: septic installers and foundation repair companies look you up before referring their customers, and builders shortlisting site prep and land clearing bids do the same. Online silence reads as "too small for this job."
What your 40+ pages would be
Service pages for every kind of dirt work
One page each for excavation, land clearing, site prep, grading and regrading, french drains and yard drainage systems, culvert installation and replacement, trenching, and demolition. Each explains the work in plain English, what moves the price, and what your machines can reach that a landscaper's crew cannot.
Town and service-area pages
A page for every town in your radius: "excavation contractor in [Town]," "drainage contractor near [Town]." Each references the ground you actually dig there, clay that will not drain, hillside lots, county culvert permits, so the page is built to surface when somebody three towns over searches "near me."
Cost and question pages
Pages built around what your customers really type: "french drain cost," "how much to regrade a yard," "land clearing cost per acre," "who do I call for yard flooding." Each gives an honest, commonly quoted range and explains why site conditions move the number, which is often what earns an estimate request.
Storm and emergency trigger pages
Pages written for the day the problem appears: standing water after a storm, a washed-out driveway culvert, water running toward the foundation, a sump pump discharge turning the lawn to soup. When the panic search happens at 7 a.m. after a night of rain, these pages are already sitting there waiting.
Proof and trust pages
Before-and-after drainage transformations, galleries of cleared and graded sites, your equipment list, licensing and insurance, and your reviews pulled onto the site. A four-figure decision made by a stranger needs evidence, and builders vetting you for site prep want to see finished pads, not just a logo.
Built to Catch the Standing-Water Caller
Your highest-intent visitor is standing in two inches of water right now, and you are in the cab of an excavator with hearing protection on. That is why instant callback matters more for this trade than almost any other: they tap one button, the site captures the request, and you get a callback task the moment you are off the machine. Storm-day callers commonly hire whoever responds first, not whoever digs best.
The chat assistant does the translating your buyer cannot: "water in my yard" becomes a drainage assessment request with photos, an address, and a good time to walk the property. Planned work runs the other way, so builders and homeowners lining up site prep or land clearing can book an estimate window without playing phone tag. And the reviews engine keeps nudging happy customers to say so publicly, because dirt work is bought on trust.
The Math on a $3,500 Build
The arithmetic is short. Excavation and drainage jobs commonly average around $5,000: drainage work often lands in the low-to-mid four figures, and site prep or land clearing typically runs higher. If your average job is worth roughly that, one job that comes through the site covers the $3,500 build, and everything after is upside on an asset you own outright.
Compare that to ads: the day you stop paying for clicks on "excavation contractor near me," the calls from ads stop with it. Pages keep working, season after season, storm after storm. We will be straight about timing, though: fresh pages usually take two to four months to gain traction in search, which is why the right time to build is ahead of the wet months, well before a whole county starts searching at once.
Straight answers.
Agencies have quoted me way more for a website. Why is this $3,500?
Because you are not paying for discovery meetings and a design committee. We build sites for excavation and drainage contractors specifically, so the research into what your customers search, from "french drain cost" to "regrading a yard," is already done and sharpened. You pay once for the design, the 40+ pages, the capture tools, and the handover. Custom agency builds are commonly quoted at $8,000 to $15,000 and often come with a retainer attached. Ours does not.
I already have a website and a domain I've used for years. Do I lose that history?
No, and you should not want to. We build on your existing domain, keep the drainage and site-prep project pages that already pull their weight, and set up redirects so nothing you have ranked for gets thrown away. If your current site is decent, it makes our job faster. If it is a one-page brochure with a truck photo from 2016 and no mention of french drains or regrading, we replace it properly. Either way, the domain, the new site, and every page on it are handed to you outright at launch.
How fast will the new site actually start producing?
Honestly: not day one. Search engines take time to find, read, and trust new pages, and two to four months is the typical ramp before they earn their place. Storm-driven searches can move sooner because fewer contractors write for them, but we will not pretend a launch date is a switch that flips. That is also why the one-time model matters: there is no monthly plan required, so you are not paying a fee while the pages mature. An ongoing plan exists if you ever want us to keep operating it, but the site works without one.
Most of my work comes from builders and septic companies. Do I really need this?
Referral work is great until the builder slows down. The homeowner drainage side, the flooded yards, the failed grading, the culvert washouts, comes straight from search, and your referral network rarely sees it. There is also this: the septic installer deciding whether to hand you his customer's excavation looks you up first, and a real site with real project pages makes that referral easier to give. It puts a second engine under the business, and this one you control.
One build. Yours forever.
Custom design for your excavation and drainage business, 40+ pages built for how your customers search, and the infrastructure to catch every call.
One-time payment · kickoff this week · launched in about four weeks