The $3,500 build, for standby generator installation businesses
A website that sells standby power, not just wiring.
We design and build a custom site for your generator business: 40+ pages that answer the sizing, fuel, and Generac vs Kohler questions buyers research for weeks, with booking, chat, reviews, and instant callback built in. It is $3,500 one time, you own every page and the domain outright, and no subscription is required.
One-time payment · no subscription required · you own everything at launch
A long outage tends to send buyers searching. What comes back under your name?
After a three-day outage, the homeowner who watched the neighbor's Generac hum through it starts a weeks-long research project: whole home generator cost installed, Generac vs Kohler, what size generator for a 2,500 square foot house. They run those searches on Google and increasingly ask ChatGPT and Google's AI directly. If your web presence is a line on a manufacturer's dealer locator, you are absent from every one of those moments.
Most generator installers' sites read like electrician sites: licensed and insured, panel upgrades, a photo of a transfer switch. But this buyer is not shopping for wiring. They want to know whether a 22kW unit will carry a well pump and a heat pump at the same time, whether natural gas or propane makes sense on their street, and what the whole thing commonly costs installed. A site that doesn't answer those questions is far more likely to send a five-figure buyer to the dealer whose site does.
This is a planned anxiety purchase. Demand tends to spike after ice storms and hurricanes, and the dealer whose pages already answered the sizing and cost questions is often the one that lands the site-assessment request, while others wait on locator leads. AI assistants raise the stakes: nobody can buy or control their recommendations, but they cite pages they can read. A dealer site with real answers gives them something to cite. A five-page brochure gives them nothing.
What your 40+ pages would be
Service pages for every job you actually sell
Whole-home standby installation, transfer switch and interlock installs, natural gas and propane fuel line runs, load management for heat pumps and EV chargers, generator repair and warranty service, and annual maintenance contracts. Each gets its own page, because each is its own search.
A page for every town you pull permits in
'Generator installer near me' resolves town by town. We build a page for each community in your service radius with the local details that make it real: the utility whose outages drive demand there, the permitting quirks, the neighborhoods still on well water where backup power is not optional.
The cost and comparison questions buyers research for weeks
What a whole home generator commonly costs installed. Generac vs Kohler vs Briggs. What size generator a 2,500 square foot house needs. Natural gas or propane. Whether a standby unit will run a well pump or home medical equipment. These are the exact searches your buyers type, and each one deserves a page that answers straight.
Pages for the week the power goes out
Outage weeks are when interest peaks and installers vanish behind busy phone lines. Pages for generator repair during an outage, storm-season prep, and how installation scheduling works when demand surges, so the household that just spent three days in the dark can find you while the pain is fresh.
Proof pages that carry a five-figure decision
Completed installs with photos and the sizing story behind each one, your factory dealer certifications and electrical license, reviews from households whose lights stayed on through the last storm, and a maintenance plan page built to turn installs into yearly contracts.
Built to book site assessments, not just take calls
Most people don't buy a standby generator on a phone call; they buy after a site assessment. So booking is the centerpiece of this build: the buyer reading your Generac vs Kohler page at 9pm can schedule the assessment right there instead of promising themselves they'll call tomorrow. And the chat answers the sizing and fuel questions the manufacturer locator never will, which is exactly what a weeks-long researcher wants at midnight.
Instant callback earns its keep in outage weeks, when call volume spikes and a missed ring can be a buyer moving to the next dealer on the locator list. The reviews engine plays the long game: a five-figure planned purchase runs on trust, and a steady stream of reviews from households that rode out the last ice storm on your work does more selling than any brochure page.
The Math on a $3,500 Build
The arithmetic is short. A whole-home standby install commonly runs around $12,000, so if your average job lands in that neighborhood, the $3,500 build is covered after a single install. And most installs in this trade carry an annual maintenance contract behind them, so the first job the site helps land tends to keep paying long after the invoice.
The contrast with ads matters more. Ad spend stops working the moment you stop paying, and outage-week clicks in this trade get expensive fast. Pages you own keep working season after season. The honest part: new pages typically need two to four months to earn their place in search results, so the smart move is building before storm season, not during it.
Straight answers.
Generac already lists me on their dealer locator. Isn't that enough?
The locator is a list you don't control, and you appear on it beside every competing dealer in your zip code. It answers none of the questions your buyer researches for weeks: sizing, fuel choice, cost, well pumps, medical equipment. Your own site is what the locator can never be: it carries your name alone, answers those questions in your voice, and books the site assessment directly. Keep the locator listing, it's free. Just stop letting it be your entire web presence.
Other agencies quoted me $8,000 and up plus a retainer. What's the catch at $3,500 with no subscription?
The price works because we build for one kind of business at a time and already have the research, page structures, and infrastructure dialed in for generator installers, so you are not paying an agency to learn your trade from scratch. There is a monthly plan for owners who want ongoing visibility work, but it is optional. The $3,500 build stands alone: the site, all 40+ pages, booking and chat, and full ownership handed over. If you never spend another dollar with us, the site is still yours and still working.
I already have a website with my dealer badge and install photos. Do you start over or build on it?
We keep what earns its place. Your domain stays, since its history in search is worth protecting, and good photos, reviews, and dealer credentials move into the new build. What usually goes is the structure: a five-page brochure site cannot hold pages for every town, every sizing question, and every service, and that structure is where the new visibility comes from. Your old town and service URLs get redirected properly, so the search history you built as a Generac or Kohler dealer carries into the new site instead of getting thrown away.
Storm season is coming. Can this be live in time, and when do the pages start pulling their weight?
The build takes weeks, not months, so going live before the season is realistic if we start now. The honest part is what happens after launch: new pages typically need two to four months to earn their place in search results. That is exactly why the right time to build is before the outage that sends the whole county searching, not after it. Dealers who wait for the storm end up paying premium ad rates to rent visibility they could have owned.
One build. Yours forever.
Custom design for your standby generator installation business, 40+ pages built for how your customers search, and the infrastructure to catch every call.
One-time payment · kickoff this week · launched in about four weeks