The $3,500 build, for masonry businesses
Built for Flagged Chimneys and Crumbling Brick
One custom build: 40-plus pages on tuckpointing, chimney rebuilds, brick step repair, and retaining walls, across every town you work, with chat, appointment booking, a reviews engine, and instant callback wired in from launch. You pay $3,500 once and own it all outright, the domain, the files, and every account, as surely as you own your trowels and scaffold, with no subscription required.
One-time payment · no subscription required · you own everything at launch
The Chimney Gets Flagged, Then Comes the Search
A chimney sweep flags a cracked flue, or a home inspector notes crumbling mortar two weeks before closing, and the homeowner does not reach for a phone book. They search chimney repair near me, or ask ChatGPT what a flagged chimney actually needs, then read whatever the engines surface. Nobody can buy those AI answers. The engines read the pages that exist, and if all a mason has is a one-page brochure, there is nothing about flues or mortar joints for them to cite.
Think about what a worried homeowner types before calling. What chimney repair commonly costs. Whether tuckpointing can wait until spring or the wall is coming apart now. What brick step repair runs. Whether a leaning retaining wall is about to give. A site with a logo, a truck photo, and a phone number answers none of that, so the homeowner keeps scrolling until a page finally explains the thing they are afraid of.
This trade runs on a specific fear: not just that the chimney could fail, but that a contractor will sell a full rebuild when repointing would do. The mason whose pages explain, in plain English, what a flagged chimney actually needs, what tuckpointing fixes and what it does not, and who shows photos of real brickwork, reads as the honest one before the first handshake. That mason is far more likely to earn the call, because the page did the reassuring a brochure cannot.
What your 40+ pages would be
A page for each kind of brick and stone work
One deep page for each line of work: chimney repair and full rebuilds, tuckpointing and repointing, brick step and stoop repair, retaining wall builds and repairs, chimney crown and flashing work, and stone veneer. Each page is built around the exact search behind it, so the tuckpointing page and the retaining wall page pull their own homeowners instead of fighting over one.
A page for every town you lay brick in
You cover a whole county, but people search one town at a time: tuckpointing in an older downtown neighborhood, a retaining wall out in a newer subdivision. Each community you serve gets its own page, written around its brick, the century-old chimneys near the square and the 1980s facades in the developments, so a homeowner searching their town is more likely to land on a page that speaks to their street.
Cost and question pages that do the explaining
Pages answering exactly what worried homeowners type: what chimney repair commonly costs, what tuckpointing runs per square foot, whether a hairline mortar crack can wait, what brick step repair costs, and when a leaning retaining wall needs rebuilding versus reinforcing. These are the questions a homeowner turns over at the kitchen table before they let anyone up on the roof.
Trigger pages for the inspection that started it
A page for each finding that forces a homeowner's hand: a chimney sweep's failed inspection report, a home inspector's note mid-sale, a retaining wall bulging after a wet spring, spalling brick dropping onto the walk, a chimney leaning off plumb. Each one says, in plain terms, what that finding usually means and what the on-site assessment covers, so a nervous owner sees you handle exactly this.
Proof pages built on real brickwork
Before-and-after galleries of real jobs: the rebuilt chimney crown, the repointed wall where the new mortar disappears into the old, the retaining wall brought back to plumb. Plus your reviews, your license and insurance, and your years laying brick in the area. Masonry is a craft people judge with their eyes, and a clean, color-matched joint convinces a homeowner more than a page of promises ever will.
The Pages Explain. The Booking Catches the Assessment.
Most masonry calls start with a question, not a crisis, so the chat is built to answer the worried one at 9pm: is this crack serious, does a flagged chimney mean a full rebuild, can this wall be repointed instead of torn down. It answers from your own plain-English pages, then books the on-site assessment on your calendar before the homeowner closes the tab to go compare three more masons. Nobody on your crew has to climb down off the scaffold to catch it.
The home-sale caller is the one instant callback is really for. She has a closing date and dials the next mason on the list the moment yours goes to voicemail, so the callback button rings your phone while she is still reading your chimney-inspection page. And the reviews engine texts every finished customer for a Google review while the fresh mortar is still curing, so the before-and-after proof and the local reviews keep stacking up, commonly the first thing a homeowner checks before letting anyone touch the chimney.
The Math on a $3,500 Build
Run the numbers yourself. Chimney and structural brick work commonly averages around $3,500 a job: a full repoint, a rebuilt crown and flue, or a leaning retaining wall brought back to plumb. The build is also $3,500, one time. If your average chimney job lands anywhere near that figure, a single job the site helps bring in can cover the entire build, and the brick jobs it brings in after that come through an asset you have already paid off.
Compare that with ads. A pay-per-click budget buys chimney-repair clicks only while the money lasts, and the phone goes quiet the day the spending stops. Pages you own keep answering what chimney repair costs and whether tuckpointing can wait, season after season, with no meter running. One honest note on timing: fresh tuckpointing and chimney pages usually take two to four months of getting crawled, indexed, and trusted before they hold a spot in results. This is the build you make before the fall inspection rush, not in the middle of it.
Straight answers.
Why is this $3,500 when the agencies calling me want $10,000 or $400 a month forever?
Most agencies price a custom site two or three times higher and attach a monthly retainer so the billing keeps coming. We build only for local trades, and the expensive groundwork is already done: the chimney-repair and tuckpointing pages, the cost-and-crack explainers, and the failed-inspection capture flow are proven, so your money goes into your towns, your brick styles, and your real job photos instead of another agency's discovery phase. It lands at $3,500 flat, no subscription attached, and at handover we hand you the logins, the files, and the domain. You laid the brick, you hold the deed.
My domain has been on my trucks and invoices for years. Do I lose it?
No, and you should not. A domain that has spent years pulling in masonry and chimney searches around your area carries history and reviews a homeowner vetting structural brick work will actually check, and search engines may read that age as a signal. We build the new site on your existing domain, carry over any page already ranking for tuckpointing or your town name, set up redirects so nothing already earning traffic is lost, and add the 40-plus pages a masonry site needs. If it is a five-page brochure from 2015, the new build simply replaces it at the same address, no history thrown away. No domain at all? We register one in your name, not ours.
How long before this actually starts doing anything?
Straight answer: the site is typically live within a few weeks, but new masonry pages usually need two to four months to earn their place in search results. Anyone promising a masonry company a full schedule in week one is selling something. What we can share is the pattern we see: the cost pages and the plain-English what-a-flagged-chimney-needs pages tend to pick up steady readers first, because almost no other mason in the area answers those questions in writing. The failed-inspection and home-sale pages tend to convert soonest, since those callers arrive with a deadline.
Do I need a monthly plan for the site to keep working?
No. The $3,500 build stands on its own: the pages, the chat, the assessment booking, the instant callback, and the reviews engine all keep running after handover, and you own the whole thing, hosting and domain included. Our monthly service is for owners who would rather be up on a scaffold than in a dashboard and want us to keep publishing new town pages and cost explainers, what chimney repair costs, tuckpointing versus a full rebuild, plus managing their Google Business Profile. It is optional. Plenty of masons take the finished site and run it themselves, and nothing switches off if they do.
One build. Yours forever.
Custom design for your masonry business, 40+ pages built for how your customers search, and the infrastructure to catch every call.
One-time payment · kickoff this week · launched in about four weeks