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Getting found

How do I know if customers are finding me through AI?

The short answer

Look for three signals. First, check your server logs for visits from AI crawlers like GPTBot and PerplexityBot. Second, ask the major engines your customers' real questions and see if they name you. Third, ask new customers how they found you. Because AI referrals are hard to track perfectly, combine these rather than relying on one.

AI traffic does not always show a clear source in analytics, so evidence beats assumption. How to measure AI visibility walks through the method, and a free check gives you a baseline.

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