Google and local visibility
Is a Google Business Profile free?
By the RankNext team · Updated July 2026
The short answer
Yes. Creating, verifying, and managing a Google Business Profile is completely free, and it is what puts your business on Google Maps and in the local map pack. You only pay if you choose to run Google ads, which are separate and optional. A complete, active free profile is one of the highest-return things a local business can set up.
Free does not mean automatic, a bare profile rarely gets chosen. Completing it, adding services and photos, and earning reviews is what gets you found. How to get your business on Google Maps walks through it.
Want it set up and run for you? See Google Business Profile management.
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